Website design encompasses a variety of disciplines and skills in the creation and management of professional websites. The various disciplines of website design relate to the web’s different aspects, such as user experience design, web graphic design and user interface design. Each one of these disciplines requires different skills in order to ensure the website is both aesthetically pleasing and functionally effective. A website is said to be well designed when it meets its intended purpose, is simple to navigate and meets the expectations of users.
User experience design deals with the creation of a website that is pleasant and easy to use. It also involves the creation of a website that gives the visitor a sense of satisfaction as they use it. User experience designers work with website designers and visual designers to create a website that gives the maximum enjoyment to the user. For example, a website might give information about the latest products and services, or simply display promotional pictures, but it still provides a pleasant browsing experience for the visitor. Click here for more information about Phoenix web design.
Visual design relates to the visual components of a website design, such as photos, graphics, illustrations and images. These visual elements are used to attract the visitor, and will often determine the success of a site. Elements should match and harmonise with each other, and they should be designed to compliment the product or service on offer. In essence, the layout and appearance of elements in a website must work together to create a memorable experience for the visitor.
Web developers work best when they are crafting websites that are both functionally effective and aesthetically pleasing. To make websites that work best, a designer must first sketch out the website’s design, and work out the major sections and features of the website and work out how each page will link to the next. This can sometimes take many weeks’ worth of work, as each feature needs to be linked to the next. Once the website design is finalised, the web developer will need to enter the code into various website building applications.
The success of the website design largely depends on how effectively the visitors are led to the content on the site. For instance, if a visitor arrives at the site via a search engine, the web designers job is to ensure that they optimise their website so that the targeted keywords are accurately placed within the copy. Keywords are words or phrases that visitors will commonly use to find what they want. If the web designers keyword density is too high, or if the site contains text that is too small, the visitors may leave without even finding what they were looking for.
Another major factor in website design is the ease with which visitors can navigate. A website that is visually cluttered or confusing is very unappealing to the eye, and will likely deter visitors from exploring further. Web developers have to consider the overall layout, colour scheme and visual style of the site when developing it. It is essential that there is not too much unnecessary clutter or information displayed, and that all information is accessible to the visitor. A good example of this would be ensuring that the links are easy to follow and that the navigation is logical.